Wednesday, June 20, 2007

New Job!

It's been a seriously strange couple of big news: I snagged a new position in my company, GTS Services (now called just "GTS"). GTS is a software company located in Tigard, OR. I used to manage the Customer Care team. Borrrrring! The company started a new department called SEM/SEO, which is Search Engine Marketing and Search Engine Optimization, and I'm employee #2! What is SEM/SEO? Why, I'm so glad you asked! SEM is marketing a company's website so that they get more traffic. This is usually via Pay-Per-Click (PPC) ads, which are those "sponsored ads" you see when you search for something on Google, Yahoo!, MSN, etc. I manage our PPC campaigns at the moment. The SEO part is more challenging. This involves changes to a website so that it comes up on a Google/Yahoo!/MSN Live search naturally (what they call "organic"), based on the users search terms. For instance, one of our customers, ProStars Auto Care, does windshield replacements. We would 'optimize' their website so that when someone who needs their car's windshield replaced types "windshield replacement" into Google, ProStars comes up on page 1 of the search engine results pages (SERPs). It's pretty cool stuff. I love to learn new things and this has presented quite the learning opportunity. I had no idea there was so much behind getting your website to show up on a search engine! I'm now looking forward to going to work every day, instead of dreading it. Well, at least after I wake up some.